We are often asked how we help our clients get to Category Management and we have decided to share the recipe. Over the next three webinars we will be sharing our secret sauce and the Top 10 Big Ideas that we deploy on behalf of our clients. While we won’t have time to go deep into every topic, you will still get a good idea about how we do it.
Tuesday – February 27, 2018
10 AM – 11 AM CST (No Cost)
Joins us to learn how we tackle these issues for our clients with actual client case studies as illustrations. We will open our kimonos and share our secret sauce with you.
Seek out Value Drivers: Knowing the real Value Drivers of your stakeholders is key to converting their resistance to proactive support. Trying to convince your Chief Marketing officer to support your cost saving initiative of 2% on the print budget is a lost cause because that’s not his/her Value Driver.
Context vs. Content: You’ve heard the statement that “Context always trumps Content” yet organizations invest millions of dollars in “Content” and are surprised when the results are not there.
Moving from Tactical to Strategic: What needs to happen to move your Procurement organization from Tactical to Strategic and gain momentum as you progress on the Sourcing Maturity Model.
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