Category Management – Delivering Value = Being Valued! The BIGGEST Challenge!
November 12, 2019
1 PM – 5 PM
At your desk yet still a very interactive full participation workshop!
What Members are saying:
” The PERT forum is a great way for executives to share ideas for confronting this changing landscape. The intimate setting and member-driven agenda is much more useful than any annual conference.”
– Vice President, Global Category Management, MasterCard
” This workshop has been the best value I have ever received . . . . “
– CFO/CPO AMEGA Holdings, Inc.
Flyer for this Event:
Category Management (CM) is THE goal for our professional community. Getting there requires us to be viewed as valued business partners by both our “customers” and our suppliers (both are our stakeholders). Sounds easy, but it’s NOT! Today we are still viewed as cost-cutters and that MUST change. What good is saving money if what we are delivering to our stakeholders is not valued by them? Have we sought out their Value Drivers or just assumed we know what they are? Trying to convince your Chief Marketing officer to support your cost saving initiative of 2% on the print budget is a lost cause because that’s not his/her Value Driver. Understanding and then delivering what is Valued by our stakeholders is THE only way to win their active visible support and be embraced as a strategic, valued business partner. When you have accomplished THIS, you have cracked the code to getting to Category Management. What do we, as a profession, need to do differently to get there?
WE HAVE AN OPPORTUNITY FOR YOU
Consider presenting the biggest challenge your organization is experiencing or experienced in moving to Category Management . Our facilitated break out session with your peers, colleagues and experts from The Mpower Group will focus on developing some practical solutions for you to consider or learn from what worked for you. Think of it as free consulting and benchmarking from peers and a large number of client engagements!!
Join us for an exploration of
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Click on the link below to read more and register for this exciting workshop!
If you have any questions please contact-The Mpower Group-Rick Sandoval: email@example.com
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