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Are you playing Battleship with your customers? Playing Twenty Questions with your suppliers? Maybe that’s why your relationships have not blossomed the way you thought they would. Here’s a quick look at what can be done to stop the games and get to the results.


Obama challenged America to create “Sputnik” moments where new innovation would break through historical obstacles. “We need to out-innovate, out-educate, and out-build the rest of the world.” was Obama’s battle cry to action.

Now is an excellent time to apply that same “State of the Union” thinking to our Supply Chain relationships. How can we create internal “Sputnik” moments with our employees? Who in our organization owns this role? Do we encourage or discourage our suppliers and customers from innovating? How do we even begin?

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