Spotting trends can feel more like an art than a science. It can seem particularly daunting in year that was greeted with so much uncertainty. For his first blog post of the New Year, Dalip takes a look at Marian Salzman’s latest Trendspotting report called The Big Book of Little Nexts and adds his own spin to the top trends for 2012. Read on to learn if you agree or disagree with his insights.
Hewlett-Packard is now in the middle of a huge decision. Spin-off the personal-computing division or not to spin off-that is the question. They have discovered that the split has bigger implications than previously thought and are now trying to decide which course of action to take. Click to learn what these implications are, where Hewlett-Packard is in the decision process, and how the Supply Chain organization has become a deal breaker.
I’m not a huge baseball fan, but my daughter gave me the book Moneyball (used at many leading business schools) by Michael Lewis and I was eager to see the movie. Brad Pitt takes a break from his jet-setting life with Angelina Jolie to play Billy Beane, the General Manager of the Oakland Athletics baseball team. Billy Beane is well-known for fundamentally redefining the way baseball teams make decisions and challenging the way teams had been managed for over a century. He essentially changes the decision criteria used to select players to a much more fact-based model, which focuses on the real value the players bring toward the Intended Consequences (getting a win). Once he redesigns the consonants (People, Process, Technology), he quickly realizes that getting to the expected results is still far away. It’s not until he focuses on the vowels (Adoption, Execution, Implementation, Optimization and Utilization) that the results start showing up. The constraints he faces should sound very, very familiar to everyone. Follow the trail and tell me if you agree that we all need to be a Brad Pitt (no that does not come with Angelina Jolie).
According to the American Marketing Association (AMA), marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” As I read this definition the word value stands out to me. Adding value is key to effective marketing, yet why is it that we seem to forget that fact in our everyday work life?
It doesn’t matter how you define value. That definition is actually worth a bucket of crap (I missed that one). But I digress and will come back to that question later. Let me address the other part of my title first by asking you a hypothetical question.
As evidenced by recent articles in CIO Magazine, the conversations about IT have moved past merely worrying about alignment and have morphed into programs and discussions of how best to provide business value. This makes the discussion more concrete and useful but one could argue that it hasn’t moved us much closer to solving the underlying problems of properly identifying and driving towards true value to the business.