I often pose these questions to senior executives from software companies and their reaction is invariably quite amusing. If they were to ship the identical software to three different customers, would the customers have achieved totally different value from the same software if we went back two years later? If so, why is that, given that all three received the same exact software? And would any of them have achieved the intended value from the software?

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Take care of your best people or someone else will. I’m sure you have heard this saying many times; I know that I have. How many of us really internalize the meaning to ensure that we are indeed doing everything we can to retain our very best people?

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