Browsing: Customer of Choice

Cost Savings, cost savings, cost savings – if we focus on cost savings at the expense (no pun intended 😊) of what is most important to our “customer” then we Fail. Period.  Herein, lies the single biggest difference between Strategic Souring and Category Management – focusing on your…

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I’m sure that each one of you has many “supplier of choice” awards on your corporate walls and kudos to you.  How many “customer of choice” awards do you have?  Does your company even care that it does or does not?  Should it care? We’ve discussed this concept…

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