Browsing: India

What if you had a potential market of 300 million customers who desperately need and want your product or service but your solution is too complex and expensive. Complex because the environment they live in cannot support your solution and expensive because getting your solution to them is not easy.

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While I was growing up with my grandfather (who was quite a management whiz) in India, he explained the concept of inflation when I was quite young.  He told me that people were going out and buying necessities and then storing them to protect against rising prices.  India…

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