Browsing: Adoption

What if you had a potential market of 300 million customers who desperately need and want your product or service but your solution is too complex and expensive. Complex because the environment they live in cannot support your solution and expensive because getting your solution to them is not easy.

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If you are involved in introducing any kind of “change”, “innovation”, process, technology etc., you may want to spend some time at your local zoo – at the chimpanzee exhibit. In fact, you may want to take your team there for a field trip – if nothing else; it will be a good bonding experience. You may be wary of me sending you to the animal kingdom one more time (bees) but bear (no pun intended) with me. If you were to go by the ten month study being conducted at the Lincoln Park Zoo, your team may actually learn some critical lessons about the spread of innovation.

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