Since three letter acronyms are de rigueur in the consulting world, I thought I’d start with them. TRV is totally made up but it stands for Total Relationship Value. RAR is real and I’ll discuss that later. In this age of Big Data, it should come as no surprise to anyone that retailers have been keeping tabs on what you return. It turns out that close to 10% of total sales are returned (about $264 Bn) so it is a big problem.