If you are involved in introducing any kind of “change”, “innovation”, process, technology etc., you may want to spend some time at your local zoo – at the chimpanzee exhibit. In fact, you may want to take your team there for a field trip – if nothing else; it will be a good bonding experience. You may be wary of me sending you to the animal kingdom one more time (bees) but bear (no pun intended) with me. If you were to go by the ten month study being conducted at the Lincoln Park Zoo, your team may actually learn some critical lessons about the spread of innovation.

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Who remembers the summer of 2011 when Netflix, Inc. raised its prices by 60% (“Netflix raises price of DVD and Online Movies Package by 60%” NY times 7.12.11) and lost almost one million customers? Fast forward to October 22, 2013 where Netflix reported adding 1.3 million U.S. customers just in the third quarter ( “Subscribers Fuel Netflix Stock” – WSJ) to eke out HBO by one million subscribers. In addition, its stock price is up 282% since the beginning of the year. How did they do it?

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A recent white paper from SAP proclaims: ”The ability to attract, retain and manage talent will soon become one of the biggest factors in determining organizational success”. While the paper is focused on the unique challenges that millennials pose to organizations, the points it makes are broadly valid.

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I have now watched it several times and each time I smile, reflect, tear up and just feel good in general. The messages are practical yet lofty and inspiring. There are numerous quotes and messages that will challenge even the best leaders. Sit back, relax and enjoy! Share it with your staff and / or your children (as I plan to do). I hope it inspires you to make change happen .

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