This was a gathering of various Presidents of the ISM and NAPM regional chapters and they were gathered together in that capacity. They were trying to figure out how to become more relevant for their regional markets and their customer was the entire Procurement, Sourcing and Supply Chain community of that region. I decided to give them a perspective of their market based on a lot of the research that we have done and provided them with the proverbial Top Ten list (in no particular order).