Browsing: Selling principles

In my blog a few weeks ago “Culture Eats Strategy . . . . or Does It? ” we talked about the need to either work with, or change, corporate culture in a time of transformation. In either case, Selling the Change is essential. Whether you are going through a transformation or NOT, change is all around us and we cannot escape it. The ability to embrace and manage change is THE most critical competency every professional needs to have.