The catalyst for the crash seems to be the IPOs of Groupon and Facebook. The IPOs were initially greeted with fanfare and pageantry and then BOOM! CRASH! They resulted in a botched IPO and accounting issues. And now we have a giant mess sitting in our laps.
As you all know, I have been chatting a lot about social media, and now it seems that the conversation has taken an interesting turn, a turn that could equal $16 billion as Facebook goes public. There is a ton of press covering this IPO as everyone ponders…
Oh social media! You are my friend yet my foe. (Unfortunately, I am not as poetic as Dalip after he ended his last post with Shakespeare). My previous blog post covered social media and the use of it in the supply chain. Ironically enough, this post revealed some…
As I was looking through my normal round of websites this morning, an article caught my attention on mycustomer.com. The article was called “B2B Firms Reaping Supply Chain Benefits from Social Media” by Natalie Brandweiner. This article discusses how B2B firms need to leverage social media to support their supply chain. Being a B2B marketing professional supporting a sourcing/supply chain consultancy, I have found leveraging social media to be an interesting process.