If you ain’t got the right questions…
…You don’t have a snowball’s chance in &^$$ of getting the right answers. I cannot tell you how many times I’ve had this discussion with CEOs and other senior executives. Or, as my friend Pete often says – “The most common source of mistakes in management decisions is the emphasis on finding the right answer, rather than the right question”. Or, as my other buddy Al says – “The formulation of a problem is far more essential than its solution, which may be merely a matter of mathematical or experimental skill”. Those would be Peter Drucker and Albert Einstein.