Who remembers the summer of 2011 when Netflix, Inc. raised its prices by 60% (“Netflix raises price of DVD and Online Movies Package by 60%” NY times 7.12.11) and lost almost one million customers? Fast forward to October 22, 2013 where Netflix reported adding 1.3 million U.S. customers just in the third quarter ( “Subscribers Fuel Netflix Stock” – WSJ) to eke out HBO by one million subscribers. In addition, its stock price is up 282% since the beginning of the year. How did they do it?